Deadline: 27th April 2025 |

The new logo is expected maintain the ASEAN Foundation’s signature colours, with the ASEAN emblem at its core. It will feature a more distinctive font for the “ASEAN Foundation” text, complemented by fresh design elements that represent innovation, unity, and collaboration.

To strengthen its brand identity and stand out from competitors, the ASEAN Foundation plans to redesign its organisation logo through a public competition. This initiative aims to create a cohesive and compelling brand that resonates with its target audience, fosters loyalty, and reflects the Foundation’s evolving mission.

COMPETITION FORMAT

The competition will serve as a platform to crowdsource logo designs that best embody the ASEAN Foundation’s identity. The top four designs will be selected, with the first winner having the biggest possibility to become the Foundation’s new official logo. However, the winning logo will not be immediately adopted as the final design. Following the announcement, the Communications Team will collaborate with the winning designer to refine and improve the logo, ensuring it aligns with the ASEAN Foundation’s vision and values. This process will be guided by feedback from the Board of Trustees (BOT) and the Executive Director of the ASEAN Foundation. The winning designer will receive an additional fee for their role as a consultant in the refinement process.

The selection process will involve multiple rounds of evaluation, culminating in a final assessment and approval by the BOT of the ASEAN Foundation. Below are the competition details:

Eligibilities:

  • Open to all citizens of ASEAN Member States with no age limit.
  • Participants can be professional designers, students, or design enthusiasts.


Logo Requirements:

  • The logo must be original creations by the participant, free from plagiarism or unauthorised use of third-party work. Logos generated using AI tools will not be accepted.
  • The logo must prominently incorporate the official ASEAN emblem, serving as a central design element. It should also align with the ASEAN Foundation’s official brand colours.
  • The text “ASEAN Foundation” must be included in the logo design. The chosen font should complement the overall logo aesthetic without overpowering the visual elements.
  • The design should symbolise unity, collaboration, and the spirit of ASEAN Community. Participants are encouraged to incorporate fresh, innovative elements that reflect the Foundation’s dynamic role in empowering youth and driving social impact.
  • Abstract design elements such as waves, lines, or patterns must represent the broader ASEAN identity, without featuring symbols or motifs that specifically represent individual ASEAN countries.

Find out more and apply at the official link below:

OFFICIAL LINK

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Apply before 27th April, 2025